Trend Report 2025

Punta Cana Tourism Trends

Updated: 2026-06-01

Executive summary

Punta Cana is not the same destination it was five years ago. Luxury room supply is up 18%, Cap Cana is a $500M+ construction site, digital nomads have a dedicated visa, and source markets are rapidly diversifying away from a US/Russia duopoly toward Latin America. Six trends defining 2025.

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Key statistics

+18%

Luxury room inventory

$500M

Cap Cana investment

35.1%

Used short-stay platforms

5★

Hotels opening 2024–26

The six 2025 trends at a glance

Each trend below is independently visible in MITUR, ASONAHORES and WTTC data — and together they explain why Punta Cana keeps breaking records.

Punta Cana tourism trends 2024/2025

Trend	Magnitude	Detail
Luxury expansion	+18% room inventory growth	Cap Cana $500M Juanillo Village; Hyatt Ziva, Eden Roc, Margaritaville
Digital nomads	New visa programme	PC named top Caribbean nomad city 2025 — fiber, coworking, long-stays
All-inclusive dominance	~85,000 AI rooms	DR is the Caribbean's largest AI capacity hub
Wellness & eco	ISO 14001 at PUJ	Sustainability becoming a brand differentiator
Short-stay rentals	35.1% of tourists used	Airbnb / Booking long-stay platforms (2024)
Source-market diversification	Open Skies signed 2023	Argentina, Colombia, Mexico, Ecuador, Chile, Peru growing

Source: MITUR, ASONAHORES, CBRE, WTTC, Travel Weekly.

Luxury & Cap Cana — the biggest story

At FITUR 2024, Cap Cana announced a $500M+ Juanillo Village project spanning 22 lots with boutique hotels, condotels and a beachfront retail core. By the end of 2024, 25+ projects were simultaneously under construction within Cap Cana's 30+ km² gated city — including expansions of Hyatt Ziva Cap Cana, Eden Roc, Margaritaville, Secrets and Marriott AC Residences.

CBRE's analysis: 18% increase in DR hotel room inventory in 2024–2025, the majority of new rooms in the 5★ segment.

Digital nomads & long-stay

DR introduced a formal Digital Nomad Visa programme and Punta Cana was cited as a top Caribbean nomad city for 2025 — driven by fiber internet, coworking spaces (e.g. Cap Cana Heritage Coworking), long-stay rental availability (Los Corales, El Cortecito, Bávaro Punta Cana), and cost vs Cayman/Bermuda.

2024 data: 35.1% of tourists used short-stay rental platforms in addition to or instead of traditional hotels — a structural shift that didn't exist five years ago.

Wellness, eco & quality certifications

PUJ airport became the first Caribbean airport with ACI Level 3 Customer Experience accreditation in 2025, plus ISO 14001 environmental certification. Resorts are following: water-treatment investments, solar installations and reef-protection programmes are now standard marketing in 5★ properties.

FAQ

Frequently asked questions

What's the biggest trend in Punta Cana?+

The luxury surge — Cap Cana alone has 25+ active construction projects with $500M+ committed (Juanillo Village). DR added 18% room inventory in 2024–2025, mostly 5★.

Is Punta Cana good for digital nomads?+

Yes — it's been named a top Caribbean nomad city for 2025. DR has a dedicated Digital Nomad Visa, Punta Cana has fiber internet at most hotels, multiple coworking spaces, and competitive long-stay rentals in Los Corales, El Cortecito and Bávaro.

Are all-inclusives still dominant?+

Yes — DR has the largest AI capacity in the Caribbean (~85,000 rooms). But the model is evolving: more à-la-carte options, more 'unlimited luxury' tiers (Excellence, Secrets), and growing competition from short-stay rentals (35.1% of tourists used them in 2024).

Where are the new tourists coming from?+

Latin America. Argentina, Colombia, Mexico, Ecuador, Chile and Peru are the fastest-growing source markets — open-skies agreements signed in 2023 are paying off. The US remains #1 (~50%), Canada #2 (~17%), but Latin American share is rising fastest.

Sources & methodology

Travel Weekly — DR luxury resort expansion (CBRE)
Dominican Today — Cap Cana $500M Juanillo Village investment
El Inmobiliario — Cap Cana 25+ projects under construction
Dominican Today — Cap Cana FITUR 2025 unstoppable growth
Aviación al Día — Punta Cana Airport historic records 2025 — 11M+ passengers, +9.9% YoY, Skytrax 4-star
DMK Abogados — Dominican tourism grew by 9% in 2024 — Source market breakdown, length of stay, daily spend
MITUR — ASONAHORES highlights record 2025 results

More research from the Data Center

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